What Do Your Email Subject Lines Communicate About Your Marketing Savvy?
Here’s a simple way to improve your communication and marketing skills: when you write your next email, put a little craft into the subject line before pressing “send.” Use email as a way to practice...
View ArticlePuzzling Terminology: Vertical Integration and Marketing Relevance
Integration is about putting different parts together into a cohesive whole. Systems integration ensures that software and hardware combine to work better together and integrated marketing combines...
View ArticleProduct Life Cycles and Waste
Recent IMC graduate, Jenessa Carder, took her right- and left-brains, and her social conscience to Modernista. Last month Jenessa shared her thoughts on a different sort of product life cycle, not the...
View ArticleDan is the Man: Advice on Finding Marketing Jobs in the Digital Age
This is the time of year when many students finish graduate school and are fervently seeking jobs. But other students, at the same stage, already have a job in-hand. Why? Because they understand how to...
View ArticleRoad Trip!! Keeping it cheap and fun
If you were at Emerson when students left classes last week, you may have heard a few yelling, “Road trip!” With only a few weeks until fall classes begin, it’s a great time to hit the road. New...
View Article
